SEO Services Cradley HeathGet found and chosen with our specialist search engine optimisation
what is SEO (search engine optimisation)?
SEO stands for “search engine optimisation.” In simple terms, it means the process of improving your website to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to attract attention and get prospective and existing customers to contact your business.
SEO Services Cradley Heath
We have many happy customers who have used us for one-off or monthly SEO services. They love our work as it gets them the business they need without having to spend thousands on online advertising. This page should answer many questions about what we do. We have also included some useful videos below which will give you a bit more insight into what search engine optimisation is and why your business needs it.
WHAT DO YOU DO?
Our core SEO services include:
Marketing advice and guidance with regular contact
Content Enhancement – improving current page and post content
Brand Signals – analysis and improvement of social channels
Regular online performance meetings
Analytics so that you can measure your success
Technical SEO – Site speed , crawl errors and site monitoring
Content Production – locational pages, blog posts, new service pages
HOW MUCH DO YOU CHARGE FOR SEO?
We have four packages to choose from – the difference in these packages is the amount of time allocated to the work on your website and the frequency of feedback sessions.
Our SEO works, our online reviews and testimonials speak for themselves. We have many examples that we can show you where we have dramatically increased our customer’s website traffic.
Booster – (SEO work completed once a month) £100pm
Advanced – (SEO work completed fortnightly) £200pm
Professional – (SEO Work completed weekly) £400pm
Elite – (SEO work completed Daily) £1600pm
Interested in getting more traffic to your website?
How does SEO Work?
SEO is the process of optimising your website to rank higher on search engines. Google uses over 200 ranking factors, and these allow the search engine’s algorithms to rank websites based on the relevancy and authority of their pages. Google is always trying to recommend the most relevant answer from the most trustworthy source in the most appropriate format for its user.
Why do I need SEO?
The importance of SEO is not something to underestimate. Search engines employ specific algorithms and KPIs to direct online traffic to one website or another.
There are many benefits to having a strong organic SEO strategy. From a business perspective, you’re getting key insights into your audience. Here are just a few of the reasons SEO is important:
- It’s low-cost
- It delivers a great return on investment
- It provides actionable data
- It nurtures leads through the marketing funnel
- It boosts credibility
- It attracts relevant customers to your website
What are the different types of SEO?
While these terms are often used in the same sentence, technical and on-page SEO are not the same.
On-Page SEO includes site content, title tag and meta tag optimisation, heading tag optimisation, internal linking, image optimisation and more.
Off-Page SEO includes link building, content marketing, social media and reviews to name a few.
Technical SEO includes site speed, structured data, canonicalisation, XML sitemaps, Hreflang and more. Technical SEO is all about how Google crawls and indexes your site.
Does Social media help my SEO?
Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure.
Your shares across social media sites have no place in SEO rankings. Still, when more people share your content throughout social media, it generates social signals that indicate your posts are useful to your target market.
How will you decided what words I will need for my websites SEO?
We always start by producing insights into what customers researching relevant to your industry and service locations. We then use this to produce an SEO strategy that will get the results you need. We can show you how many people are searching specific search terms in the area where you do business.
Do you offer SEO Services near me?
We operate out of two offices in the Midlands and the North East but have very happy customers from all over the UK so don’t hesitate to contact us.
SEO Term Jargon Buster
Algorithms – A formula, procedure or set of instructions used in computers and science to analyse and determine outcomes. Some of Google’s SEO algorithms are named after animals, Panda, penguins and hummingbirds, to name a few.
Anchor Text – A link in text that is clickable and contains keywords.
Authority – The level of authority given to a site is determined by factors such as popularity, traffic, backlinks, social media shares and so forth. We aim to make your site have an overall high level of authority.
Automation – Automating a time-consuming task such as filling in a web form, signing up to websites, submitting content, etc. with a bot.
Backlink – When another website links to your website.
Black Hat SEO – A frowned upon search engine optimisation often uses automated tools and unethical practices that can result in penalties.
Bounce Rate – % of visitors who leave your site before visiting other pages, often a signal something is ineffective in your content.
Citation – When another business mentions your name or address on their website, this can be with or without a backlink.
Content Management System (CMS) – A user-friendly interface to publish and manage a range of online content, including text, images & videos.
Cookie – A text file used by web browsers and sites to store info such as passwords or to track your activity across a website.
Also delicious dipped in hot chocolate!
Copywriting – Creating well-written and engaging text for your website or other marketing,
Disavow – The Google Disavow tool allows you to tell Google which backlinks it should ignore when calculating your site’s ranking.
Duplicate Content – This is where we come in; this is a Google Panada penalty; it’s an algorithm to identify webpages that feature either identical or very similar pieces of content. Unique and rich original content is key to excellent performing SEO.
External Link – A link on your site that will direct users to another website.
Guest Post – A great way to increase engagement with other users of the internet, increasing traffic, awareness and sometimes a backlink to your site with the added benefit of adding original content to the web page.
Hummingbird – An algorithm from Google, which enables it to understand the users’ intent better when searching, increasing the relevance of the results it brings back.
Impression – Is a simple term used to measure the amount of exposure you get within a search engine, and they do not need to click your link just have it appear within the search results (SERPS)
Inbound Link – A backlink that points to your website.
Internal Link – A link on your webpage that points to another page on the same website.
Indexed – If a webpage is included in Google’s index of the web, a new website will usually take 6-8 weeks to index.
A keyword is an important word/search term that requires optimisation to rank your website for relevant searches.
Keyword Density – Optimum Keyword density for a website is 2-4%, this means no more than 2 – 4 keywords should be used for every 100 words on your site. This ensures content is rich and readable.
Keyword Spam – Who likes spam? No one! Including Google. This is where a keyword is repeated excessively in an attempt to manipulate search engines. Google penalises this.
Keyword Stuffing – When a keyword phrase is used excessively throughout a webpage to falsely increase keyword density.
Landing Page – First impression page, the page people land on when hitting your site. Call to action is a must-have on here.
Link Building – When someone creates a link from their website to yours. This practice requires a thorough understanding of which sites have high domain authority and sites that follow back giving you link juice.
Meta Description – The description of a webpage that appears in search engine results pages below the page meta title, defined with the Meta Description tag in the head section of a webpage.
Meta Keywords – Meta keywords were originally used to help search engines understand what information a website contains so that it could be indexed appropriately and shown in the most relevant searches. Google stopped using keywords for optimisation in 1998 because of the widespread abuse of this system. It is considered good practice to remove Meta keywords entirely in modern times.
Meta Robots – Meta Robots – A tag put in the code of a webpage to tell search engines whether to index or follow that specific page or not. This is commonly used in eCommerce sites.
Meta Tags – Including Title, Description, Keywords & Robot, tags that tell search engines about your website content and what is most important to highlight.
Meta Title –The title of a website page which can be seen in search engine result pages and helps keyword optimisation.
On-page SEO – SEO is done within the website, this will include site speed, image, content, structure and internal link optimisation
Off-page SEO – This is SEO done off the website on other platforms like social media, or through link building.
Organic Link – A naturally occurring backlink from another site to yours, created by their webmaster.
Panda – Targeting poor-quality websites loaded with plagiarism, Panda came into place in February 2011 and is now worldwide famous.
Penalty – These can be automated (done by an algorithm following set rules) or they can be applied after a human review of your site.
Penguin – The Penguin is another update/penalty introduced in April 2012 & that targets unnatural backlinking.
Search Engine Marketing (SEM) – Using paid methods to target a specific audience or market a campaign within a search engine like AdWords (PPC)
Search Engine Optimisation (SEO) – The practice of optimising your website to reach its full potential within search engines.
Search Engine Results Page (SERP) – The page of results you see after using a search engine like Google or Bing.
Site Audit – A full and comprehensive review of website SEO and its goals, ensuring all links are active and there are no SEO issues
Site Speed – The speed at which your website loads, the faster this is the better for your customers and ranking on Google.
Site links – Links between websites or internally within a website.
Sitemap – A page that shows how each page is linked on a site allowing spiders to easily find all of the pages on your website. Please also see XML Sitemap.
Social Bookmark – When someone publicly bookmarks your site on services like Reddit, a type of backlink.
Social Media – An application or website that can be used to communicate socially, examples include Facebook, Twitter, Google and Linkedin.
Social Media Marketing (SMM) – With the growth of Facebook and Twitter, marketing through social media should be at the forefront of any business growth strategy. We offer a full range of social media marketing packages. Leave it to the pros!
Social Share – Share buttons and options on your site allow quick and easy likes or shares on social media. Google+, Facebook or Twitter are the most common and effective options.
Social Signals – A SEO measurement used offsite to determine the popularity of a specific webpage based on shares and social media interaction.
Spider – A piece of software or bot that is used to crawl the internet and index data.
Traffic – Amount and flow of visitors on your site.
Webmaster – Best known as the web developer or administrator for a website.
Webmaster Tools – Google and Bing offer webmaster tools that allow you access to valuable information about your site and its performance, picking up any error messages. Google webmaster tools are now called Search Console
White Hat SEO – The opposite of black hat SEO, using good and ethical practices and SEO methods to increase your websites