Our Core Values

Our Core Value is being a People First Business

Element Media Limited is a small local business led by Michael Chapman-Johns, working with a small team internally and closely with businesses like EMedia SEO.

Despite our size, we are committed to making a positive impact on the world by embodying our values and promoting a positive organizational culture. We believe that every interaction, no matter how small, presents an opportunity to make a difference.

We are dedicated to conducting ethical business practices and contributing to our local communities in order to make a positive impact on the world, one step at a time.

People Driven Culture

What are our core values?

Collaboration, Diversity, Honesty, Integrity, Transparency, Respect,

Self-Improvement & Sustainability

We are committed to the following business practices


Committing to serving our clients well and treating their business as an extension of ours.


Creating a culture of inclusivity and respect for others.

Being conscious of our impact on the environment by being a climate positive workforce.

Our rates and quoting structure will reflect our skills, capabilities and high-level services but will never exploit other small businesses.


We believe in a proper work-life balance that supports both the Director’s and employee’s well-being.


Paying our partners and suppliers promptly.


Paying above the real living wage set by the Real Living Wage Foundation, this is currently £12.00 in the UK and £13.15 in London.


Paying our fair share of tax.

Sustainability Development Goals

The latest research from the FSB, show SMEs makeup 99% of the businesses in the UK and small and micro firms like ours make up 90%. This is why it is vitally important even small businesses play their part in delivering on the UN’s SDGs. One of the ways in which we support several of the sustainability goals is by creating a climate positive workforce through a partnership with Ecologi to offset our computer-generated carbon production and do part in creating a climate positive circular economy. 

Did you know that the internet alone is estimated to account for 2% of global emissions

We not only offset our computer use, but we also plant one tree for every invoice paid by card, automatically!


An excellent video on SMEs and the UN Sustainability Development Goals (SDGs).

Good Business Charter Accreditation

The Good Business Charter is an organisation open to businesses of all sizes, including sole traders and partnerships. It encourages good business practices and rewards these actions with accreditation in recognition. Membership also grants access to tools, support systems and networks that allow businesses of all sizes to succeed in an ever-increasing competitive landscape.

We are proud to have achieved accreditation from this great organisation! If you want to know more about developing your brand and are seeking accreditation, please drop Michael an email to arrange a chat.