Michael Chapman-Johns
Managing Director
Michael Chapman-Johns
Managing Director
BBA, CMIm
With nearly two decades of experience in the business field, Michael Chapman-Johns is a seasoned professional and the Managing Director of Element Media Limited. Michael has played a pivotal role in providing exemplary website development and business consultancy services to a diverse clientele.
Some critical aspects of his entrepreneurial mindset & experience are:
Expertise and Impactful Support:
Michael’s expertise spans various facets of business management, and his hands-on approach has been instrumental in supporting over 120 micro and small businesses. Specialising in website development, branding, and content marketing, with ad hoc business consultancy services at Element Media Limited, I have consistently contributed to the growth and success of my clients.
Passion for Entrepreneurial Success:
Driven by a genuine passion for helping entrepreneurs thrive, Michael understands the unique challenges and opportunities micro and small businesses face. His commitment to equipping clients with effective tools and strategies is evident in his dedication to fostering growth and overcoming obstacles. His dissertation at Durham University Business School involved an “Innovation Accelerator” report. He worked with Beta Bugs Ltd and showcased his strong analytical skills and proficient insights, demonstrating his ability to drive innovation within his consultancy services. This project bridged his academic journey with professional passions, and he developed unique investigative & explorative skills during the process.
Strategic Thinking and Innovative Problem-Solving:
Michael’s combination of practical experience, strategic thinking, and innovative problem-solving positions him as an invaluable resource for micro-firms aiming to establish a robust online presence and drive business growth. His consultancy services are geared towards providing comprehensive solutions that address each client’s specific needs.
Leadership and Interpersonal Skills:
Beyond technical expertise, Michael’s leadership skills and interpersonal abilities have been key factors in fostering successful collaborations. Working with a wide range of client types and completing his degree as a mature student, and collaborating with a broader range of peers. His ability to connect with clients personally, understand their needs, and tailor consultancy services accordingly has earned him a reputation for delivering exceptional results. Having a strong passion for a “people first” attitude in all he delivers at Element Media Limited and within his client’s organisations, he works towards a positive tomorrow.
Qualifications
- Access to Higher Education – Open University AS Module (Distinction) 2013
- Graphic Design (2013) – Birmingham BMet College
- Mental Health First Aider in the Workplace 2022 – Lincoln College
- Business Administration Degree (High 2:1 with Honours) – Durham University Business School – 2023
Professional Memberships
- Durham University Business School Alumni
- Chartered Management Institute Member
Professional Recommendations
I have known Michael Chapman-Johns in the capacity of being his academic advisor during his time at Durham University Business School and he took part in my Consumer Psychology module.
He came through the foundation route, which meant this course was four years and an intense year with our foundation year was required before starting the formal degree. His shopper marketing sales growth report was an interesting read and highly professional. Showing an advanced understanding of critical concepts taught in my Consumer Psychology module.
Seeing him excel in this module and many others during his time at the business school was a joy. As a mature student, he also bought a unique level of experience and foresight into the lectures and seminars we had together.
His interest in social justice issues went above and beyond the teaching at Durham University Business School and saw him take an active role in a student-led Gala raising money for Feeding Families. He also took a keen interest in feedback sessions from the teaching teach, with aims of developing the course year on year.
I am aware of his excellent progression in academic attainment from the foundation year throughout the course as he got further into the degree. His application of the theories taught to his business thinking and practice at Element Media Limited, has been noticed, and all the teaching staff who have worked with him discuss him positively and passionately.

Professor Mike Nicholson
Director of Education / Professor of Strategic Marketing
Management and Marketing Department
Michael’s dedication to supporting micro and small businesses stems from his genuine passion for helping entrepreneurs thrive. He understands the unique challenges and opportunities that arise in the early stages of a business and is committed to equipping his clients with the necessary tools and strategies to overcome obstacles and achieve their goals. For example, in his final report about “Innovation Accelerator”, he has shown strong analytical skills and proficient insights. Michael’s practical experience, strategic thinking, and innovative problem-solving make him an invaluable resource for micro-firms seeking to establish a solid online presence and drive business growth.
In addition to his technical expertise, Michael’s leadership skills and interpersonal abilities have played a significant role in fostering successful collaborations. His ability to connect with clients personally, understand their needs, and tailor his consultancy services accordingly has earned him a reputation for delivering exceptional results. Michael’s genuine enthusiasm and dedication to his clients’ success create a positive and productive working relationship that fuels innovation and drives business growth.
I wholeheartedly recommend Mr Michael Chapman-Johns and his micro-firm business consultancy services through Element Media Limited. His passion, expertise, and commitment to empowering entrepreneurs, coupled with his extensive experience supporting micro and small businesses, make him an ideal consultant for those seeking guidance in website development, branding, and content marketing.

Dr. Yanlu Zhoa
Assistant Professor
Durham University Business School
Social Justice & Community Projects
- Fundraiser for Birmingham Children’s Hospital.
- Published in Soul Feathers, a fundraising poetry book for Macmillan.
- Organised a fun run raising money for Primrose Care Home.
- Social Inclusion Incitative – Feeding Families Charity Gala. Business Management Durham University Committee Members
- Foundation Student Mentor at Durham University.
If you are interested in developing your DEI, CSR, or ESG initiatives, feel free to book an initial chat with Michael.