Business Coaching North East
Grow your business with tailored coaching for SMEs
Expert Business Coaching in the North East
Helping ambitious entrepreneurs and small businesses thrive through tailored coaching and proven strategies.
Running a small business can be overwhelming. Yet SME’s contribute over £2 trillion to the UK economy; however, skill gaps create a drag on productivity, profitability, and viability. At Element Media, we provide strategic business coaching tailored to SMEs and entrepreneurs across the North East of England. Whether you’re trying to scale, streamline your operations, or simply find strategic clarity, the right support can make all the difference.
Our business coach and managing director, Michael Chapman-Johns, brings two decades of business experience & professional development at Durham University Business School to all his clients. From working with over 120 businesses and having financial interests in several, he understands acutely the wider stakeholder impact of a business’s approach to value creation which aligns with the latest evidence-backed strategies for success.
Why Choose Element Media for Business Coaching?
At Element Media, we understand the challenges that small businesses face because we’ve been there ourselves. Based in the North East of England, we work closely with local entrepreneurs and start-ups to provide practical, personalised support that makes a real difference. Our coaching applies real-world experience, with an understanding of research-backed solutions to common business problems.
With a strong background in SEO and digital growth, we bring more than just general advice to the table. We help you understand what’s working, what isn’t, and how to move forward strategically. Our one-to-one sessions are flexible, focused, and results-driven, giving you the space to step back, refocus, and make confident decisions for your business.
Your business is an extension of our business; your success is our success.
What We Can Help With
Marketing & SEO Advice
Improve your visibility online with expert support across digital marketing, SEO, and content strategy.
Strategy & Planning
Set clear goals and build a strategic roadmap tailored to your business vision and growth aspirations.
Operations & Scaling
Refine your processes and build solid systems to scale your business smoothly and sustainably.
Accountability & Mindset
Stay focused and motivated with regular support, clear direction, and mindset coaching.
Business Coaching for Small Businesses in the North East
Whether you’re a start-up in Sunderland or an established SME in Newcastle, we offer business coaching that’s grounded, flexible, and focused on practical outcomes. Our local insight combined with SEO and digital marketing expertise makes us uniquely placed to support North East businesses.
Meet Your Business Coach
Hi, I’m Michael, the founder of Element Media. I help business owners across the North East unlock growth through clarity, strategy, and action. With a background in digital marketing and SEO, I bring practical expertise and a no-fluff approach to business coaching.

Michael Chapman-Johns
Managing Director
BBA, CMIm
Michael Chapman-Johns is the Managing Director of Element Media Limited and an experienced business coach, web developer, and branding advisor. His almost two decades of experience in business is supported by training in marketing and branding from Birmingham MET and Durham University Business School.
Having graduated from Durham University Business School with a Degree in Business Administration in 2023, extensive and current best practice principles can be applied to your business needs.
We can offer catered solutions to your needs, which supercharge your growth.
Key Business Consultancy Services Cover
HR, Digital Transformation, Innovation Management, Business Coaching and Full Firm Formation.
business coaching faqs
What is business coaching, and how can it benefit me?
Business coaching is a collaborative process where a professional coach works with you to identify your business goals, challenges, and opportunities. Through tailored strategies and accountability, coaching helps you enhance leadership or management skills, improve business performance, and achieve sustainable growth.
A business coach can supply your business with skills that are missing, help you develop consumer awareness, or even help with new insights or solutions to issues in your business.
A tailored plan can be created after exploration of your needs and current skill gaps. With the aim being to develop you into the best version of you possible.
How does your Business Coaching work?
Sessions are practical and focused on your goals. We explore current challenges, review progress, develop strategies, and create an action plan to keep you accountable.
1) We chat informally about your business, goals and challenges.
2) An analysis will be conducted on your entrepreneurial traits and mindset.
3) A review of your business challenges will be conducted.
4) An action plan will be agreed upon, with key KPIs decided and monitored throughout the process.
5) Coaching sessions will be conducted at whatever intervals are needed.
6) Key tasks will be assigned and reviewed at each business coaching session.
7) Entrepreneurial testing will be repeated and reviewed with a holistic and positive mindset.
AT ALL STAGES YOUR BUSINESS DATA IS SAFE, SECURE AND CONFIDENTIAL AS AGREED IN THE NDA.
How does business coaching differ from consulting?
While both coaching and consulting aim to improve business outcomes, they differ in approach. Consultants typically provide expert advice and solutions based on their analysis, often taking a directive role. In contrast, business coaches facilitate your personal and professional development by asking insightful questions, encouraging self-discovery, and supporting you in creating your own solutions. This empowers you to develop the skills and confidence needed for long-term success. As noted in a recent article, coaches work alongside clients to develop skillsets, allowing coachees to unlock their own potential.
What are the benefits of business coaching
We offer specialist expertise across various domains, including finance, marketing, operations, and more. Our insights are honed through years of practical experience and academic achievements. By tapping into our knowledge, you can gain a competitive edge and avoid common pitfalls experienced by many entrepreneurs.
Cost-Effective Solutions – Hiring full-time experts in every field can be financially demanding for micro and small businesses. As a Business Coach, Michael Chapman-Johns can provide cost-effective solutions by offering targeted advice without a long-term commitment.
Skills & Resource Gap Filling – SMEs often face resource gaps—a lack of marketing know-how or operational efficiency. We can step in to fill these gaps. By providing tailored support, allowing you to focus on core functions while accessing specialised skills when needed.
Strategic Planning and Futureproofing – Business coaches don’t just address immediate challenges; they also help you plan strategically for the long term. They assess market trends, recommend changes, and ensure your business remains relevant and resilient.
Improved Efficiency and Productivity – Michael can support efficiency and productivity in your business by analysing processes, identifying inefficiencies, streamlining workflows, and offering fresh perspectives that lead to better resource allocation and smoother operations.
Collaboration and Decision-Making – Research consistently highlights the importance of collaboration in business success as a Business coaches, Michael can foster collaboration within your team. Encouraging open communication, trust, and shared decision-making. When minds collaborate, innovation thrives.
Is business coaching suitable for new businesses or startups?
Yes. Coaching is especially helpful for start-ups needing structure, clarity, and strategic direction to build momentum and avoid common early-stage pitfalls.
Did you know 90% of startups fail! This is why business coaching is more critical in the early stages of new firm formation: you can look at project viability, MVP, marketing research, and planning and dramatically increase your chances of success. Having an outside set of eyes is also invaluable to help beat any bias in your critical decision-making.
Can business coaching help with team, systems, or growth issues?
Absolutely. Business coaching supports you with leadership, operations, team management, and scaling. We work with you to develop systems that support long-term, sustainable growth.
How long do I need business coaching for?
The length depends on your goals. Some clients benefit from short-term clarity, while others continue long-term to support sustained growth and evolving challenges.
How much does business coaching cost?
Pricing is flexible depending on the level of support you need. We’ll discuss your goals and create a coaching plan that suits your stage of business and budget.
Will our conversations remain confidential?
Yes. All sessions are treated with complete confidentiality, providing you with a trusted space to explore challenges and decisions openly.
Do you include SEO and digital strategy in your coaching?
Yes. We specialise in integrating SEO and digital marketing guidance into your business coaching to help you grow online visibility and leads.
How do I get started?
It’s simple. Just book a free discovery chat. We’ll chat about your business, goals, and whether coaching is the right fit for you.
Serving clients across: Newcastle, Sunderland, Durham, Middlesbrough, Gateshead, Darlington, and surrounding areas in the North East of England.