Business Coaching Middlesbrough
Unlocking Success: The Role of Business Coaches in Middlesbrough.
What Is a Business Coach?
We see every business we work with as an extension of our own. By becoming a strategic partner, we can guide you through the complex entrepreneurship landscape. We give you thoughtful insights and creative solutions, born out of our experience and professional development.
Taking you through the most complex challenges running a business brings. With actionable development tasks and clear KPIs.
The Benefits of Business Coaching for Small Businesses
Expert Guidance and Specialised Knowledge
At Element Media, we offer specialist expertise across various domains, including finance, marketing, operations, and more. Our insights are honed through years of practical experience and academic achievements. By tapping into our knowledge, you can gain a competitive edge and avoid common pitfalls experienced by many entrepreneurs.
Cost-Effective Solutions
Hiring full-time experts in every field can be financially demanding for micro and small businesses. As a Business Coach, Michael Chapman-Johns can provide cost-effective solutions by offering targeted advice without a long-term commitment.
Skills & Resource Gap Filling
SMEs often face resource gaps—a lack of marketing know-how or operational efficiency. We can step in to fill these gaps. By providing tailored support, allowing you to focus on core functions while accessing specialised skills when needed.

Michael Chapman-Johns
Business Coach
BBA, CMIm
Strategic Planning and Futureproofing
Business coaches don’t just address immediate challenges; they also help you plan strategically for the long term. They assess market trends, recommend changes, and ensure your business remains relevant and resilient.
Improved Efficiency and Productivity
Michael can support efficiency and productivity in your business by analysing processes, identifying inefficiencies, streamlining workflows, and offering fresh perspectives that lead to better resource allocation and smoother operations.
Collaboration and Decision-Making
Research consistently highlights the importance of collaboration in business success. As a Business coach, Michael can foster collaboration within your team. Encouraging open communication, trust, and shared decision-making. When minds collaborate, innovation thrives.
Accountability and Goal Setting
As a business coach, Michael keeps you accountable, helping you set clear goals, track progress, and celebrate milestones. Having someone in your corner ensures you stay on track even when the entrepreneurial journey gets tough.
Tailored Solutions
No two businesses are alike. Business coaches tailor their advice to your unique context. Whether it’s refining your sales strategy or enhancing customer experience, their solutions align with your specific needs.
What are our core values?
Collaboration, Diversity, Honesty, Integrity, Transparency, Respect,
Self-Improvement & Sustainability
Business Coaching Services Include:
Full Firm Formation
Business Plan Writing & Pitch Deck Creation
B2B & B2C Sales Process Creation/Training
Business Analysis – Competition Awareness
Life and Business Coaching
Organisational Culture Creation & Development
Corporate Social Responsibility Planning
Process Mapping
Digital Transformation
HR for SMES - Diversity Management, Ethical Planning & more.
Strategry Development
Business Feasability Analysis
How Business Coaching Works
1) We chat informally about your business, goals and challenges.
2) An analysis will be conducted on your entrepreneurial traits and mindset.
3) A review of your business challenges will be conducted.
4) An action plan will be agreed upon, with key KPIs decided and monitored throughout the process.
5) Coaching sessions will be conducted at whatever intervals are needed.
6) Key tasks will be assigned and reviewed at each business coaching session.
7) Entrepreneurial testing will be repeated and reviewed with a holistic and positive mindset.
AT ALL STAGES, YOUR BUSINESS DATA IS SAFE, SECURE AND CONFIDENTIAL AS AGREED IN THE NDA.
Business Coaching FAQs
What is the difference between a business coach and business consultant?
Business coaching offers a more tailored and personal approach to dynamic business challenges an entrepreneur may encounter. Coaching from Michael includes consultancy services, but the aim of business coaching is to empower you and develop you, using the experience and knowledge gained from working with over 120 SMEs during his professional career.
Business Coaching is about development; Business Consultancy is often about providing a specific solution to one or more problems.
We can offer a blend of both services.
Become the entrepreneur you’ve always dreamed of with Business Coaching in Middlesbrough. Book a chat now.
Is a business coach worth the money?
Being an entrepreneur is very challenging due to the number of roles you have to take on within the business; you need skills around finance, marketing, strategy, product/service development, customer relationships, human resources, etc. Working closely with an experienced business coach who has a diverse range of case studies and real-world experience, which has foundations in academic reasoning, is a great way to improve revenue, reduce risk, and plug skill gaps within your organisation.
Invest in Business Coaching in Middlesbrough by booking a chat now, and get a great return on your investment.
What problems does a business coach solve?
A business coach tackles a range of persistent challenges that often hold back SME owners:
1. They bring clarity and focus
Many small- to mid‑sized business leaders are pulled in multiple directions. A coach helps you pause, reflect, and centre your attention on what truly matters—your vision and critical priorities
2. They break through blind spots
It’s all too easy to miss your own organisational biases or ineffective patterns. Coaches ask the right questions to surface habits and obstacles you might never see alone.
3. They help structure strategy and execution
From business planning to marketing, sales, financials, and operations, a business coach can support you in defining a clear set of goals and levels of accountability for your team.
4. They strengthen leadership & management skills while improving team cohesion
Leadership and management are two distinctive roles in a business that are both required for success. Many entrepreneurs confuse these two terms and believe they are the same.
Leadership is about vision and inspiration.
As an entrepreneur, your role as a leader is to:
- Define the bigger picture: Where is the business going? What’s the long-term goal?
- Inspire your team to buy into that vision.
- Drive change, especially when growth, innovation, or reinvention is needed
- Lead with values and purpose, not just process.
Leadership is forward-looking and aspirational; it’s about leading a team to achieve the mission of your business.
Management is about execution and consistency.
As a manager, your role is to:
- Implement plans and systems that deliver on the vision.
- Coordinate people, processes, and resources efficiently.
- Solve day-to-day problems and keep things running smoothly.
- Measure performance and keep the business on track.
Management is operational and takes the aspirations of leadership and puts structures and systems in place, which can lead to the right outcomes.
5. They support decision‑making and problem‑solving
When dilemmas arise, a coach helps you analyse them, weigh options, and take confident, timely action—while growing your ability to do it yourself.
6. They safeguard your work-life balance and resilience
Running a business can be isolating and overwhelming. Coaches offer structured reflection, emotional support, and coping tools to help you maintain perspective and prevent burnout.
Ensure your business success with Business Coaching in Middlesbrough. Book a chat now.
When should you hire a business coach?
We highly recommend getting in touch with our team and seeking business coaching from the very start of your business idea. We can help you avoid serious errors, which cost a lot of entrepreneurs both money and time. There is a reason why the majority of businesses fail in the first year and three years. The latest figures show only 39.4% of businesses make it to the five-year mark, engaging with a business coach like Michael Chapman-Johns at Element Media Limited will help you and your business be one of those 39.4% and a massive 7.7% do not make it past year one!
Michael can look at your business, create a viability report and help you discover skill gaps or market opportunities that may be threats or strengths.
Ensure your business success with Business Coaching in Middlesbrough. Book a chat now.